Abstracts – Browse Results
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Abu-Shabeen, N N (2008) Development of multi-criteria decision analysis models for bidding and contractor selection, Unpublished PhD Thesis, School of the Built Environment, Edinburgh Napier University.
Alsulamy, S (2015) Developing a performance measurement framework for municipal construction projects in Saudi Arabia , Unpublished PhD Thesis, School of Engineering and the Built Environment, Edinburgh Napier University.
De Venny, A S (1999) Recycling of demolished masonry rubble, Unpublished PhD Thesis, School of the Built Environment, Edinburgh Napier University.
Delaney, F T (2003) Effectiveness of mergers and acquisitions and corporate financial performance in construction, Unpublished PhD Thesis, School of Built Environment, Edinburgh Napier University.
Elsayah, O S (2016) A framework for improvement of contractor selection procedures on major construction project in Libya, Unpublished PhD Thesis, School of Engineering and the Built Environment, Edinburgh Napier University.
Guo, Q L (2001) Development of risk analysis models for decision-making in project management, Unpublished PhD Thesis, School of the Built Environment, Edinburgh Napier University.
Hairstans, R (2007) Optimisation of timber platform frame construction, Unpublished PhD Thesis, School of Engineering and the Built Environment, Edinburgh Napier University.
Robinson, M J (2021) The delusion of innovations? An investigation into micro-level factors to an effective macro-level diffusion of Building Information Modelling in the UK, Unpublished PhD Thesis, , Edinburgh Napier University.
Sanna, F (2018) Timber modern methods of construction: a comparative study, Unpublished PhD Thesis, Institute for Sustainable Construction, Edinburgh Napier University.
Schrapers, M (2018) Applying standards, guidelines and methods in construction project management, Unpublished PhD Thesis, Business School, Edinburgh Napier University.
Tan, J (2021) The role of social media marketing in organisational business development in the construction industry: managerial perspectives, Unpublished PhD Thesis, , Edinburgh Napier University.
- Type: Thesis
- Keywords: business development; marketing; market; interview; thematic analysis; Singapore
- ISBN/ISSN:
- URL: https://doi.org/10.17869/enu.2022.2850788
- Abstract:
The growth in social media use as a marketing tool continues to gain popularity among businesses in different sectors. Due to social media marketing, business-to-business relationships and the creation of networks in the market have proved to be attractive to the construction industry despite overreliance on the traditional marketing approaches. Despite its popularity, research regarding the social media marketing role in organisational business development is limited. This thesis explored the perception of managers in the construction industry on the role of social media marketing in organisational business development. With a focus on three large construction companies in Singapore, given the need to obtain an in-depth understanding of the managerial perspectives on social media marketing, a qualitative interpretivist approach has been adopted. The study involved 12 respondents in senior positions in the construction industry who were interviewed using a semi-structured interview technique and their responses analyzed using thematic analysis to answer the research questions. The review of literature, as well as the analysis of the information obtained from respondents, resulted in invaluable insights that added to the body of knowledge in social media marketing in organisational business development. The reviewed literature resulted in the creation of a theoretical framework that informs the exploration of the social media marketing role in organisational business development. Further, the results of the study show that social media marketing plays an important role in organisational business development among construction firms. As part of the contribution of this study, a set of model guidelines has been developed that shows the approaches that marketers can use to enhance the positive influence of social media marketing in organisational business development. The influence of social media marketing on marketing functions and its positive performance outcomes are also key contributions to the organisational business development among construction firms. The study has recommended the need to improve resource commitments to enhance social media marketing as an important contributor to organisational business development among the construction firms, increase involvement in social media marketing, and improve reliance on multiple social media marketing platforms to enhance positive influence on organisational business development. The findings from this study can guide the use and tailoring of social media marketing in organisational business development within the construction industry.
Taylor, M D (2003) Economic appraisal and risk analysis of construction automation, Unpublished PhD Thesis, School of the Built Environment, Edinburgh Napier University.
Tokede, O O (2016) Developing whole-life cost models for retrofit options in office buildings, Unpublished PhD Thesis, School of Engineering and the Built Environment, Edinburgh Napier University.